Pyramid Analytics

Decision Intelligence Digest: October 2022 - Pyramid Analytics

The October 2022 edition of the Decision Intelligence Digest by Pyramid Analytics highlights the growing importance of decision intelligence as the next evolution beyond traditional business intelligence, emphasizing its role in enabling data-driven decisions across all business levels, featuring insights from a Sunday Times interview with their CEO and addressing common misconceptions about BI through expert articles.

Hello! And welcome to the October 2022 edition of the Decision Intelligence Digest!

Over the past six months, we’ve been documenting and sharing the best, brightest, and most insightful articles and info on decision intelligence.

We’re passionate about the topic, and we know today’s discourse around decision intelligence will have huge implications over the coming years. That’s why we’ve been unpacking topics like augmented analytics, personalization, data literacy, and even decisions themselves, doing our best to deliver the information you need to stay ahead of the curve (and the technology to back it up).

We’re shouting it from the tallest rooftops: decision intelligence is what’s next in analytics!

For example: check out this great article from The Sunday Times / Raconteur, featuring an interview with our CEO and Co-Founder. The piece, part of a recent report called Future CEO 2022, examines how “decision intelligence is set to become a critical tool in the CEO’s toolbox.”

From The Sunday Times:

But now automation and AI are powering the next evolution in using data – decision intelligence. While once there was business intelligence – a static sort of interpretation, with limited generative capabilities – decision intelligence makes data-driven decisions available and useful to everyone, in all business units and at all levels.

The article does a great job of showcasing some of the underlying differences between business intelligence and decision intelligence.

Those differences are important. However, even those with “BI” or “analytics” in their title may not immediately grasp the distinctions between them.

A good way to see the dichotomy is via the common “myths” about BI, something we often encounter in our discussions with people in all kinds of industries and roles.

On that topic, we recommend another recent piece, this one contributed by Omri to VentureBeat as part of its DataDecisionMakers series: “5 business intelligence myths standing between you and a data-driven business.”

If you like that article, be sure to check out our guide on the same topic: Mythbusting Business Intelligence vs. Decision Intelligence: 12 Myths Holding Back Your Organization.

“So what?”, you ask. Why split these particular hairs, especially when other (seemingly) more pressing issues are at hand? Well, as Dr. Lorien Pratt likes to say, the world’s biggest challenges will be solved (in part) through decision intelligence. We believe decisions—and how they’re made and improved over time—are the gateway to a better world.

We are determined to be part of this movement. That’s why we’re so proud to support UC Berkeley’s Step into Data program, an effort to support more women and minorities considering data-related careers.

In the words of our friend Gauthier Vasseur (Program Director at Berkeley’s Fisher Center for Business Analytics):

Data is not important. It’s what you do with it that makes it meaningful. Used in the right way, it has the capacity to change the world, helping reimagine new solutions to the biggest problems we face today.

Thank you, as always, for reading the Decision Intelligence Digest. See you next month!

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Here are some of our latest, greatest content on how Pyramid and SAP are better together.

Peer Story: University of Pretoria

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The Look Ahead

Thank you for reading the Decision Intelligence Digest. If you would like to learn more about Pyramid Analytics, the Pyramid Platform, or want to hear how others in your industry are changing their approach to enterprise analytics, let’s set up a time to talk.